Search Engine Results Page Analysis

July 20th, 2007

Filed under: Internet — Unggul_USA @ 10:49 am — View blog reactions

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. The major search engines typically display three kinds of listings on their search engine results pages. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A search engine results page may refer to a single page of links returned, or to the set of all links returned for a search query.

It is widely known that search engine results page can be use when we want to monitor search engines positions as far as track ranking popularity of the search engines they are monitoring. Competitors’ rankings are also important because your own positions depend on them.

Search engines are the first stop for people when looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. The first item is the most relevant match we found, the second is the next-most relevant, and so on down the list.

The results page is filled with information and links that relate to your query. Here is a sample search results page, when I made a search for [ site:www.ilmu-komputer.net ] returns the following results : http://www.google.com/search?hl=en&q=site% www.ilmu-komputer.net +.

Statistic bar describes your search, includes the number of results on the current results page and an estimate of the total number of results, as well as the time your search took.

Page title is the web page’s title if the page has one, or its URL if the page has no title, or if Google has not indexed all of the page’s content.

Snippet is each search result usually includes one or more short excerpts of the text that matches your query with your search terms in boldface type.

URL of result is web address of the search result. Why the fourth position and fifth ( text below/italic typeface ) position snippet is similar?

So I use a text browser, such as Lynx, to examine my site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

I discover that I place a print plug in, rating plug in, views plug in, and email plug in, just above the page content and it made the spider got that similar snippet. So, a change was made by move the placement of that plug in to the bottom of page. I hope that spider will get good snippet by that changes.

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Comment by Valintino — December 8, 2007 @ 10:48 am